Hollywood Theatre Row Prepares For Its Time To Shine In The Spotlight | Park Labrea News/ Beverly Press

Check out the great article about Hollywood Theatre Row…

http://beverlypress.com/2015/01/hollywood-theatre-row-prepares-for-its-time-to-shine-in-the-spotlight/

Hollywood Theatre Row prepares for its time to shine in the spotlight

Groups band together to promote local venues

Although Los Angeles may be known for the silver screen, it’s the actors on the stage that are ready for their close-up along what is known to many as Hollywood Theatre Row.

Theatres located along Santa Monica Boulevard in Hollywood, like The Blank Theatre, are hoping a new initiative gives them more exposure. (photo by Jonathan Van Dyke)

Last week, Los Angeles city councilmen Mitch O’Farrell, 13th District, and Tom LaBonge, 4th District, introduced a motion for city staff to begin the process of creating signage to officially denote the intersection of Santa Monica Boulevard and Wilcox Avenue as Hollywood Theatre Row.

The stretch of Santa Monica Boulevard roughly between McCadden Place and El Centro Avenue has more than a dozen live theatres. Venues including the Blank Theatre, Elephant Theatre, the LGBT Center’s Renberg Theatre and Hudson Theatre are well known there, and the infamous Hollywood Fringe Festival takes the area over each year.

While an official designation and some signage might not be a huge deal to some, theatre members in the area said it was well worth it to them.

“We have been trying to get that motion for 30 years,” said Daniel Henning, founding artistic director of the Blank Theatre. “Everyone knows about this, but not everyone really knows about this. We want to let them know what is going on in their own backyards. We want to make sure that no theatres are closed, because that has been happening a lot and we want to encourage developers to build theatres in these new developments.”

In November, Henning and other theatre supporters celebrated the one-year anniversary of the Stayin’ Live initiative, which is now overseen by the Hollywood Arts Council.

“It is a coalition of theatre, government, community, business and real estate leaders looking to create the assured future of live theatre in Hollywood,” Henning said. “And what’s happened now is that it has turned into a movement.”

O’Farrell was the keynote speaker at the latest Stayin’ Live summit, and the councilman said he himself was honored to perform in the venues along Hollywood Theatre Row when he was younger.

“More and more people are coming there than ever before,” O’Farrell said. “I think what we need is an infusion of city attention to help support what theatre, gallery and restaurant owners are already doing.”

Officials noted that Hollywood Theatre Row is where a lot of big-screen actors received their starts including George Clooney, Octavia Spencer, Noah Wyle, Chris Pine, Sarah Michelle Gellar, Jack Black, Molly Shannon and Sherri Shepherd.

“If you look at the list of actors who started on theatre row — there are hundreds more,” Henning said. “We are the proving ground for the big boys in film and television. We are generally groundbreaking and we give people the ability to stretch and grow and become who they are as artists.”

Stayin’ Live partners with groups beyond just Hollywood Theatre Row. Also included in the coalition is Hollywood Heritage, the Hollywood Chamber of Commerce, Pantages Theatre Hollywood/Nederlander and the Hollywood Media District Property Owners Association.

“Now, we’re all working together to achieve these things that separately none of us could achieve,” Henning said.

Stayin’ Live will combine the marketing efforts of those groups to better position the theatres as a whole. The collective can also better lobby to expand parking opportunities in the district, officials said.

Santa Monica Boulevard is still considered a state highway, and because of that improvements must be made by Caltrans at the state level.

“We’re working with Caltrans on how we can do that,” O’Farrell said. “And we are exploring ways to identify additional funding we can contribute in that effort.”

In a couple of years, proponents said they are hoping for new pedestrian crossings, better street lighting and some new landscaping.

On the marketing front, Henning said include something as simple as Food Truck Fridays, where patrons can eat at a favorite food truck before going into a theatre. The group is also in the midst of creating a website portal that would use the combined marketing of all the theatres to create a single stop for theatre fans.

Some of those marketing tools will come from the Hollywood Media District Property Owners Association.

“From the BID’s standpoint, we think those theatres are great to have, and it makes us unique,” said Steven Whiddon, district executive director. “We would love to see them flourish and we would love to see more eateries that support theatres and more feet on the ground in our area.”

Whiddon also said a major prong of attack is to have the state relinquish control of Santa Monica Boulevard, which would allow the group to more directly work with city officials and even invest BID money into it.

“We know that is the best way for us to be helpful to theatre row and all of our stakeholders,” Whiddon said.

Two years ago, Jennifer Wolfson started working on Hollywood Theatre Row as manager of both the McCadden and Lex theatres. Both seat approximately 50 people, and could use the attention, she said, but back then, there wasn’t anywhere to turn.

“It’s a battle, and I have to say I felt very alone in it … but I see it now,” she said. “Theatre Row has been unifying. Over the last couple of years, I’ve noticed big changes.”

For more information, visit facebook.com/stayinlivehollywood or twitter.com/stayinlivehwood.

HTR Article – Beverly Press 01-29-15.pdf

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Food Truck Saturday Nights – Fringe Festival Preview Weekend 6/6 – Flavor Factory

GFT logo

Hollywood Theatre Row is pleased to present Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week – we’re pleased to feature a new food truck on the scene –  Flavor Factory!  Flavor Factory Food Truck brings the taste of the islands to Hollywood Theatre Row for our Fringe Fest Kick Off weekend. Serving authentic Hawaiian style from loco moco angus burger to fresh ahi tuna poke bowl and teriyaki plates with their homemade teriyaki sauce –  just a few main staple dishes to get a taste of a true Aloha style meal that is original, fresh and flavorful. Vegetarian style plates available too, just ask!

Flavor Factory Food Truck can be found this weekend in front of Theatre Asylum located at 6320 Santa Monica Blvd., near the corner of Lillian Way (one block west of Vine St.).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

Flavor Factory Food Truck – Menu
Flavor Factory Food Truck  – Twitter

Food Truck Saturday Nights – This Weekend 5/9 – Home Run Sliders

GFT logo

Hollywood Theatre Row is pleased to present Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week – we’re pleased to feature Home Run Sliders!  Home Run Sliders is the latest food truck to hit the scene serving up gourmet sliders curbside. Chef Asunta is a Michelin trained chef – and that means she knows good food, that’s done right. Thoughtfully sourced, artfully prepared from all beef patties, pork, lamb and even a vegetarian option as well – this truck hits a home run every time!  And here’s the cool part – you can order their sliders online ahead of time.  Just go to mkt.com/homerun-sliders – place an order online, and pick up your order within 20 minutes!

The Home Run Sliders truck can be found this weekend in front of Theatre Asylum located at 6320 Santa Monica Blvd., near the corner of Lillian Way (one block west of Vine St.).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

ORDER ONLINE – Home Run Sliders
Home Run Sliders – Facebook
Home Run Sliders – Twitter

Food Truck Saturday Nights – This Weekend 5/2 – Go Fusion ‘N Grill

GFT logo

Hollywood Theatre Row is pleased to present Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week’s food truck for Saturday 5/2 will be Go Fusion n Grill. With their own spin on popular street food from burritos, carne asada fries, tacos, quesadillas, burgers and hot dogs- you need to try the unique creations from Go Fusion n Grill. Using their own sauces to create flavorful Mexican, American and Asian food that’s both sweet, tangy and spicy you’ll love the fresh and inventive food from this truck! Perfect for a pre theater dinner snack or a late night bite some of the must try items include the carne asada fries and hot dogs! Don’t eat meat? They can serve it anyway you like if you’re a vegetarian, vegan or require gluten free options!

The truck can be found this weekend in the 6400 block of Santa Monica Blvd., in front of The Complex, near the corner of Wilcox Ave. (right by the valet stand).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

 

 

 

Food Truck Saturday Nights – This Weekend 4/25 – The Hurricane Kitchen

GFT logo

Hollywood Theatre Row is pleased to present Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week – we feature The Hurricane Kitchen!  The Hurricane Kitchen is a chef-driven “eclectic gourmet” food truck, using only local, sustainable ingredients to create bold flavors and unique food experiences. All menu items are prepared fresh daily by Chef Richard Verhagen. They make some ridiculous sandwiches – pulled pork, duck confit, and a bleu cheese bison burger are just a few of the amazing creations they’ve come up with. They also serve rotating and seasonal specials – so be sure to check those out too.

The Hurricane Kitchen truck can be found this weekend in front of Theatre Asylum located at 6320 Santa Monica Blvd., near the corner of Lillian Way (one block west of Vine St.).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

The Hurricane Kitchen Menu

Food Truck Saturday Nights – This Weekend 4/18 – Wings ‘N Waffles

GFT logo

Hollywood Theatre Row is pleased to announce the introduction of Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

Wings n Waffles Theatre Row 041815
This week, we have Wings ‘N Waffles joining us!  Wings ‘N Waffles bring their tried and tested signature rub along with secret seasonings to serve you a one of kind wings and waffles combination from their tender seasoned chicken, perfectly cooked waffles- made just the way you want it! You’ll have plenty of options from the traditional comforting wings and waffles, to the waffle chicken sandwich, to a soul wrap and on the lighter side turkey burger or even a salad! In the mood for something savory and sweet, then the Wings n Waffles is combo is the answer for your dinner or late night snacking!

The truck can be found this weekend in the 6400 block of Santa Monica Blvd., in front of The Complex, near the corner of Wilcox Ave. (right by the valet stand).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

Wings ‘N Waffles – Facebook
Wings ‘N Waffles – Menu

 

 

Food Truck Saturday Nights – This Weekend 4/11 – Phillyfornia

GFT logo

Hollywood Theatre Row is pleased to announce the introduction of Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week, meet the new kid in town to the streets of LA who’s bringing east cuisine to the west coast – Phillyfornia. Using only the highest quality rib-eye steak, thinly sliced and made from the heart with the same technique that you’d find only in Philadelphia, expect authentic and traditional cheese steaks, the way they’re supposed to be made and taste! Phillyfornia also offers sliders, melts and fries! When’s the next time you’ll be able to get real cheese wiz on a sandwich? Ooooh!

The truck can be found this weekend in front of Theatre Asylum located at 6320 Santa Monica Blvd., near the corner of Lillian Way (one block west of Vine St.).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

Phillyfornia – Facebook
Phillyfornia – Twitter

 

Food Truck Saturday Nights – This Weekend 4/4 – Say Fish Taco

GFT logo

Hollywood Theatre Row is pleased to announce the introduction of Food Truck Saturday Nights.  Every week – we’ll have a different series of food trucks at different locations along Theatre Row from 7pm-10pm.  The location of the truck(s) will vary depending on the number of shows and expected audiences.

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This week – we present Say Fish Taco!  Starting as a humble fish taco stand in Sayulita, Mexico to now the streets of Los Angeles, Say Fish Taco serves authentic and fresh fish tacos that features original fish taco creations with garlic, beer batter, topped with jocoque crema (secret/original sauce) in their signature handmade corn tortilla. Blending the traditional flavors from Sayulita with the diverse culture of Los Angeles offers an expansive menu that also includes mahi mahi, blackened salmon, carnitas crafted into a bowl, burrito, quesadilla and taco.

The truck can be found this weekend in front of Theatre Asylum located at 6320 Santa Monica Blvd., near the corner of Lillian Way (one block west of Vine St.).

Patrons to the theatres can come early to the show or stick around afterward to get some of the delicious food the trucks will be serving.  This is in addition to Eat This Cafe (which serves beer and wine and is your best bet if you’re looking to grab a drink before a show) which stays open until 8PM, and the Hudson Lobby Cafe, which is a great late night spot to grab coffee and a light bite.  The goal is to provide more options for audiences attending the various productions along Theatre Row.

So join us for some great food – and some great food!  We’ll see you on Saturday night along the boulevard!

Foodtrucks presented by Got FoodTrucks.

Say Fish Taco – Menu
Say Fish Taco – Facebook
Say Fish Taco – Twitter